Samsung Pavilion @Asymptote

Rio de Janeiro, Brazil

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The Samsung Pavilion is a space of active engagement centered on a wonderous journey around the planet presented together with Samsung’s impressive product ecosystem. 

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The outer shell is a curvilinear, high-definition pixel screen capable of showcasing both live and recorded video content. The building’s clean tectonic form allows for an impressive ‘first of its kind’ architectural work.

The interior voluminous space affords visitors a 360-degree immersive experience of Samsung products and content that is visible from throughout the interior of the pavilion.

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Kinetic display modules holding products are in constant and steady slow motion, enlivening the interior with a sense of fluidity and flux.